Why the ruru?

It's simple, really.

Our choice to adopt the emblem of the New Zealand Owl stems from our alignment with the symbolic attributes this majestic bird embodies.

The ruru is revered as a symbol of wisdom, guidance and discernment; qualities that resonate with the core principles of our services, as we help researchers navigate the intricate and sometimes daunting publishing landscape.

The ruru's focused and swift yet silent approach mirrors our commitment to providing nuanced support, seamlessly guiding researchers through the complexities of publishing with an emphasis on sagacity and discretion.

Just as the ruru is deeply ingrained in Maori culture, we aim for Ruru to be an integral part of your scholarly journey and workflow, offering a beacon of knowledge and assistance.

Our team embraces the essence of the ruru, embodying the spirit of quiet expertise that guides researchers through the challenges of publishing, ensuring their work is not only recognized but also celebrated for its scholarly impact.